[132] In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places.[133]. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve. [302], The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. [201], Emily White joined Instagram as Director of Business Operations in April 2013[202][203] She stated in an interview with The Wall Street Journal in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company. iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. [303], Instagram was the runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies in January 2011. The possibilities for insights truly are endless. A simple Linkin.bio link takes users to a page where they can learn more about and purchase products featured on Instagram. You can do this by editing your profile and tapping Contact Options. 5. [350], In 2019, Facebook announced that influencers are no longer able to post any vape, tobacco products, and weapons promotions on Facebook and Instagram. [344] As Wu explains, this is a violation of US antitrust law (see monopoly). [40] According to Wired, the deal netted Systrom $400 million. Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab. United By Blue has Stories curated for product collections, its environmental cleanups, its online store, news, and press. In response to abusive and negative comments on users' photos, Instagram has made efforts to give users more control over their posts and accompanying comments field. Featuring a call to action (CTA) in your bio’s copy can be a valuable addition. Baseline, Andreessen Back Stealthy Location Startup", "Meet The 13 Lucky Employees And 9 Investors Behind $1 Billion Instagram", "Instagram Surprises With Fifth Employee", "Instagram post by Mike Krieger • Jul 16, 2010 at 5:26pm UTC", "Take a Look Back at Instagram's First Posts, Six Years Ago", "Instagram post by Kevin Systrom • Jul 16, 2010 at 9:24pm UTC", "Instagram Launches with the Hope of Igniting Communication Through Images", "Instagram Filters Through Suitors To Capture $7 Million in Funding Led By Benchmark", "How Instagram Grew From Foursquare Knock-Off to $1 Billion Photo Empire", "Right Before Acquisition, Instagram Closed $50M at A$500M Valuation From Sequoia, Thrive, Greylock And Benchmark", "The 26-Year-Old VC Who Cashed In On Instagram", "With Over 30 Million Users on iOS, Instagram Finally Comes To Android", "Instagram for Android breaks 1 million downloads in less than a day", "Instagram Releases Faster, More Responsive Android App", "Twice As Quick, Half As Large: Instagram Updates Android App", "Instagram for Android now works offline", "Facebook Buys Instagram For $1 Billion. Reyes: Gives photos a dusty, vintage look. [255][256] Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material. [15] Josh Riedel joined the company in October as Community Manager,[16] Shayne Sweeney joined in November as an engineer,[16] and Jessica Zollman joined as a Community Evangelist in August 2011. Instagram (commonly abbreviated to IG or Insta)[7] is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010. To access the tools, businesses had to link a corresponding Facebook page. Instagram's geographical use is shown to favor urban areas as 17% of US adults who live in urban areas use Instagram while only 11% of adults in suburban and rural areas do so. “We change the way you sleep,” promises the brand. In March 2020, Instagram launched a new feature called "Co-Watching". Kelvin: Increases saturation and temperature to give it a radiant "glow". The bio also succinctly tells followers about upcoming events and sale items. Smooths and washes out skin tones. This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights. Under Public Business Information you can edit the following: the Facebook page your Instagram account is connected to, business category, and business contact info. [191][192], Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place's Instagram page. Uploaders can optionally decide to deactivate comments onto a post. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location. Bacardi, for example, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be a part of the process. [297], Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. Here’s where you have 150 characters to showcase your company and encourage customers to take action. You can add a few different action buttons depending on the type of business you have: Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. [177][178], In April 2020, Direct became accessible from the Instagram website. Its Linktree link leads to its tools, products, membership sign-up, and more. [221] The new analytics page, known as Instagram Insights, allowed business accounts to view top posts, reach, impressions, engagement and demographic data. The move was seen as a way to prevent users from deleting photos that don't garner a desired number of "likes" or are deemed boring, but also as a way to limit the "emergent behavior" of deleting photos, which deprives the service of content. Love Hair mostly dedicates its Stories to highlighting product collections, though it also shares tips to help customers better care for their hair. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Pure Cycles has a few key elements that make itsInstagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and link to its website. [18][19] Systrom shared his first post, a picture of a dog and his girlfriend's foot, a few hours later at 9:24 PM. Willow: A monochromatic filter with subtle purple tones and a translucent white border. To edit your business information on Instagram: To add the location of your business on Instagram: Ana Gotter is a marketer, consultant, and writer specializing in content marketing and social media marketing. Smart Arbitrage", "Facebook to buy Instagram for $1 billion", "Facebook Buys Instagram For $1 Billion, Turns Budding Rival into Its Standalone Photo App", "Facebook acquires Instagram for $1 billion", "Facebook's Instagram bid gets go-ahead from the OFT", "FTC clears Facebook's acquisition of Instagram", "Facebook Officially Closes Instagram Deal", "Facebook buying Instagram for $300 million, 23 million shares", "Exclusive: Facebook Deal Nets Instagram CEO $400 Million", "Instagram launches web profiles, but maintains clear focus on mobile", "Instagram Testing Facebook Places Integration To Replace Foursquare", "Instagram is testing Facebook Places integration for location tagging", "Instagram is launching a redesigned website with bigger photos", "Instagram for the Web is getting a cleaner, flatter redesign", "Instagram on Web Just Got a Major Design Overhaul", "Pre-2015 Instagram website layout screenshot", "Pre-June-2015 Instagram website layout screenshot with, "Instagram launches redesigned app and icon", "Instagram's big redesign goes live with a colorful new icon, black-and-white app and more", "Instagram is changing its iconic logo – here's why", "Instagram is testing a new black-and-white design", "Instagram fights abuse with comment disabling and liking", "Instagram finally lets users disable comments", "Nokia wants Instagram for Windows Phone, piles pressure on with #2InstaWithLove", "Nokia releases #2InstaWithLove social app to put some pressure on Instagram", "Official Instagram Windows Phone app arriving in the 'coming weeks, "Instagram arrives on Windows Phone, lacks video recording", "Instagram arrives on Windows Phone (and yes, you CAN take photos)", "Instagram launches on Windows 10 Mobile, finally gets video support", "Instagram arrives on Windows 10 PCs and tablets, still not on iPad", "Instagram launches for Windows 10 PCs and tablets", "You can now upload Instagram photos from its mobile website", "Instagram launches mobile web sharing to pursue global growth", "Instagram launches "Data Download" tool to let you leave", "Instagram adds new data download tool to export pictures and user information", "Instagram is rolling out a feature that will let you download all of your photos and past searches in one fell swoop", "Statement from Kevin Systrom, Instagram Co-Founder and CEO", "Former Facebook News Feed head Adam Mosseri to lead Instagram", "Meet Adam Mosseri, the new head of Instagram", "Instagram will test hiding public like counts in Canada", "Here's why Instagram is going to hide your 'likes, "Instagram hides likes count 'to remove pressure, "Instagram expands its test to hide like counts", "Instagram is now testing hiding likes worldwide".
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